This article is interesting in that it gives a timeline of when new models are coming out. Diesel versions of the Jetta, Sportwagon and Tiguan will also be available in those timeframes.
VW hints at vehicles for new North America plant
Diana T. Kurylko
Automotive News Europe
January 21, 2008 - 12:01 am ET
Jacoby: Plant site will be decided this summer.
DETROIT — Volkswagen won't disclose the location for an assembly plant that it wants to build in North America, but a senior executive hinted last week at the products the plant will build.
Stefan Jacoby, CEO of Volkswagen Group of America, said the company will decide this summer where to locate the plant. One or more of VW's core vehicles for the United States — the Jetta and Passat sedans, the Tiguan SUV and a new crossover — will be produced there.
"This is an integral part of increasing capacity and building a new plant here," said Jacoby.
Volkswagen has rejected a proposal to expand its factory in Puebla, Mexico, which produces the Jetta and New Beetle. "Puebla has come to its limit," Jacoby said.
No more droughts:
Tiguan SUV in June
Coupelike Passat CC sedan in September
Rebadged Chrysler minivan, the Routan, in fall
Redesigned Rabbit in 2009
Redesigned Jetta in 2010
Larger Passat sedan in 2011
New crossover or SUV in 2011 or 2012
Key productsThe new assembly plant — which will produce up to 250,000 units a year — will be somewhere in the Eastern time zone. VW is still considering sites in Mexico, Canada and the United States, said Jacoby.
He labeled as "speculation" a report in Automotive News last week that Volkswagen had narrowed its site search to North Carolina, South Carolina and Georgia.
The new assembly plant is the key to Volkswagen's plans to raise U.S. sales to 800,000 units a year. To boost sales, Jacoby is counting on four key products: the Tiguan SUV, a new mid-sized SUV or crossover, and the Jetta and Passat sedans.
The Jetta is produced in Mexico, but the Passat and Tiguan are assembled in Europe. Currency fluctuations have made it difficult for Volkswagen to make a profit on vehicles exported from Europe.
To revive sales, Jacoby wants to match the Jetta more closely in size and price with the Toyota Corolla and Honda Civic. Likewise, the Passat would more closely match the Toyota Camry and Honda Accord.
The Jetta and Passat still would be priced higher than their rivals, but the premium would be reduced to 5 percent or so from the traditional 10 percent premium, he said.
No more droughtsIn the past, VW dealers suffered through boom-and-bust cycles as Volkswagen launched vehicles at irregular intervals. Now Volkswagen is trying to time its launches more smoothly.
The new Tiguan SUV debuts in June, and the Passat CC — a coupelike four-door unveiled at the Detroit auto show — is due in September.
A rebadged Chrysler minivan, the Routan, follows late this year, and the redesigned Rabbit debuts in 2009. The next-generation Jetta arrives in 2010 and a larger Passat in 2011, and an as-yet-unnamed crossover or SUV will be launched in 2011 or 2012.
VW will relocate its U.S. headquarters to Virginia in April. Jacoby said 120 VW and Audi employees have agreed to move. About 300 new employees will be hired in Virginia to fill vacancies in marketing, sales and service, Jacoby said.
Six hundred employees in quality control, engineering and customer relations will remain at the headquarters in suburban Detroit.
After the move, Volkswagen and Audi will have a combined staff of 1,000 U.S. employees, about 400 fewer than it has now.