The VW Ultimatum

Volkswagen will have a Rabbit and a new Touareg in the Bourne Ultimatum movie coming out Aug. 3, 2007. Free movie tickets (one per person) for the Première Aug. 2 at 7:30pm will be available at each dealership in Kansas City. The show will be played at AMC Town Center. The following is an article by The Hollywood Reporter which discusses VW's contract with NBC Universal Studios.

NEW YORK -- Volkswagen's new Touareg 2 might steal the show near the end of Universal Pictures' upcoming "The Bourne Ultimatum" -- it figures in a major chase scene -- but some Volkswagen executives are disappointed with the overall marketing alliance that the carmaker struck with NBC Universal in May 2005.

While "Bourne," which bows Aug. 3, represents the 11th film placement for the car manufacturer, according to company sources, it is only the second that has met VW's expectations. The only other placement that has drawn applause from VW appeared in Universal's recent comedy "Knocked Up," which hit theaters June 1.

The VW sources said that all the other placements VW has had in Universal films have not been sufficiently memorable or significant.

"The placements we've had so far are not up to the standard we had expected when getting into this deal," said Martin Biswurm, international entertainment marketing manager at Volkswagen.

In response, Universal said that it is "proud" to have "successfully placed" 21 VW-brand vehicles in 17 Universal, Focus and Rogue films totaling $990 million in global boxoffice in the first two years of the companies' alliance.

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